Founded three decades ago, Gold Apollo is a nondescript, 40-person company in a shabby Taipei suburb, one of the tens of thousands of Taiwanese companies that manufacture the ubiquitous, cheap electronics of daily life.
Launched in 1995, when mobile phones had yet to supplant pagers, one of its current bestsellers is the vibrating pucks that coffee shops hand out to customers to signal that their drink is ready.
Then, at 3.30pm local time on Tuesday, thousands of Gold Apollo-branded pagers exploded in Beirut, plunging the Lebanese capital into a panic, and sending hundreds of members of the powerful Lebanese militant group, Hizbollah, to overcrowded hospitals with mangled hands, facial injuries and worse.