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Will TikTok campaigns help win the US presidential election?

Both candidates have deployed the platform to try to reach Gen Z voters. Whether it will work is unclear

A seven-second TikTok video posted this month on the official Kamala Harris account shows Donald Trump mistakenly telling a crowd to get out and vote on January 5.

“Bro is running for president and doesn’t even know when Election Day is,” reads the caption, alongside a laughing emoji.

While the 2016 race for the White House was labelled the “Facebook election” as campaigns and voters flocked to the social media platform, this year TikTok is the app of choice for Harris and Trump’s online battle for younger voters.

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