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Adidas is outrunning Nike — and its comeback has legs
阿迪达斯正在超越耐克,但它的复苏还有很长的路要走

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum
现在的问题不再是这家德国公司能多快复苏,而是它能保持这种势头多久。

Two years ago, the idea of Adidas striding ahead of its US rival Nike would have been laughable. Back then, the German company was in crisis after parting ways with the rapper Kanye West. Today, while Nike is flagging, Adidas’s shares are on a winning streak.

两年前,阿迪达斯(Adidas)超越美国竞争对手耐克(Nike)的想法还令人啼笑皆非。当时,这家德国公司在与说唱歌手坎耶•韦斯特(Kanye West)分道扬镳后陷入危机。如今,耐克的业绩下滑,而阿迪达斯的股价却在连连上涨。

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