A group of allies from Donald Trump’s inner circle are looking to profit from his re-election and the resurgent Maga movement in the US, with a network of companies positioned to appeal to ‘anti-woke’ and ‘values-driven’ sentiment.
This week, companies in the so-called parallel economy — a nascent ecosystem targeting consumers with conservative or Christian values — celebrated Trump’s victory as a major boon to their businesses, which to date have struggled to eke out any meaningful profits.
Backers include Wall Streeter and campaign megadonor Omeed Malik, former Republican senator Kelly Loeffler and Trump’s son Donald Trump Jr, who have financed PublicSquare, an ecommerce platform similar to Amazon or eBay for users who value “life, family and freedom”, and whose main source of revenue comes from financing gun sales.