The Canadian province of Ontario has launched a multimillion-dollar advertising campaign promoting economic and cultural links with the US in an effort to counter president-elect Donald Trump’s threat to impose 25 per cent tariffs on all goods from Canada.
With grainy second world war pictures, footage of Niagara Falls and images of numerous bridges between the province and the US, the 60-second ad reminds Americans how Ontario is their third-largest trading partner and the top export destination for 17 states.
“For generations, this ally to the north has been by your side: Ontario, Canada, a partner connected by shared history, shared values and a shared vision for what we can achieve together,” the ad states.
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