Elon Musk has told Tesla’s employees that the future is “incredibly bright” and urged them to “hang on” to their shares in the carmaker despite plummeting sales, a series of safety recalls and vandalism spurred by his political activism.
The unusual communication to staff came after Donald Trump’s commerce secretary Howard Lutnick also urged Fox News viewers to “buy Tesla” in a sign of growing alarm as Tesla’s shares have plunged 51 per cent since mid-December.
“If you read the news, it feels like . . . Armageddon,” Musk, the carmaker’s chief executive, said during a meeting with employees broadcast on X late on Thursday.
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