At the end of the month, in supermarkets across Japan, regular staff and a secret army of wholesalers will work the shelves through the night on a project that none of them — from national chains to local stores — are able to talk about openly.
When the food retail industry’s collective doors open on October 1, shoppers who have barely experienced inflation since the early 1990s will be hit by the most severe price shock in almost two generations.
The prices of more than 6,000 daily food items will have soared overnight; so too, say experts whose warnings have long gone unheeded, will the Japanese public’s realisation of what it means to depend upon the most vulnerable food supply system in the developed world.