Chinese businesses have almost quadrupled their presence at one of the UK's biggest gift and homeware events as they seek to build international brands and to raise margins by selling directly to British retailers.
Last year just 65 Chinese businesses exhibited at the Spring Fair, held annually at the National Exhibition Centre in Birmingham. This year 244 companies are showing off their wares, either indoors in the Brands of China section, which officially opened yesterday, or interspersed among the other exhibitors.
It is a logical move. A high proportion of the goods that British distributors and wholesalers offer to retailers at the Spring Fair are made in China anyway so the Chinese are seeking to cut out the middlemen.
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