专栏商业

Trust can seem risky – but its absence is far more perilous

Without trust, business is a dangerous undertaking. For some years I have been a substantial but passive investor in a smallish company. Unfortunately it went into administration in June – obviously reducing my shareholding to a negligible value. The founder promptly bought it back on his own in a “pre-pack” procedure – and is about to sell it for at least 10 times that amount, just six months later. He claims the whole sequence of events could not have been predicted. But I do wonder.

For commercial life to function at all, there has to be a general assumption of trust – that partners, staff, suppliers, customers and the authorities will do the right thing by each other. It is impossible to verify every transaction, and check each task: delegation is essential for all operations of scale. Those who are suspicious of everyone have to limit their ambitions, because they assume deceit is endemic. Such a pessimistic approach is a sorry and unprofitable state of human affairs. As Samuel Johnson said: “It is . . . happier to be sometimes cheated than not to trust.”

But to trust in one another is also to trust in a sanctioning authority, a point illustrated in the book How We Invented Freedom and Why It Matters by Daniel Hannan. He argues that trusting strangers is what helped make Britain and America rich. The US and the UK promoted secular democracies and private enterprise. Industrious individuals left their home communities to seek their fortunes – sometimes emigrating and settling in foreign lands – such as America. These endeavours only succeeded because there was a system of effective civil justice, from which outsiders could benefit as much as locals. This attitude contrasted with that in much of southern Europe, where business tended only to be done between known families and in neighbouring regions. This was a lower-risk approach, but it also inhibited growth.

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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