In 1939, Lew Hahn, the head of the Retail Dry Goods Association in the US, noticed something that gave him cause for concern: Thanksgiving would fall on November 30 that year, the latest possible date. Since it was thought poor form to start hawking Yuletide goodies before Thanksgiving was over, this would mean a brief Christmas spending season.
1939年，美国零售干货协会会长卢•韩(Lew Hahn)注意到了一件让他不得不担心的事情：那一年的感恩节将落在11月30日，即最晚可能的日期。既然在感恩节结束前开始叫卖圣诞商品被视为不好的行为，这将意味着一个很短的圣诞支出季节。
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