Just a few years ago, Jawbone, the nearly defunct maker of wearable technology, was handing out its brightly coloured fitness tracking wristbands like lollipops to VIPs at Davos. Today, it’s selling itself off piece by piece. You could argue that the company was a victim of many things, like being too early into the market (it launched Bluetooth-enabled devices in the late 1990s), or not realising soon enough that things like sleep monitoring and step tracking would eventually be apps that would live on the largest platforms run by companies like Apple and Google, rather than standalone technologies that would warrant their own devices and ecosystems.
就在几年前，现在已垂死的可穿戴技术制造商Jawbone将其颜色鲜艳的健康追踪手环分发给参加达沃斯论坛的贵宾，就像发棒棒糖一样。如今，它正在出售自己的资产。你可以辩称，这家公司是多种因素的受害者，例如过早进入该市场（该公司在上世纪末就发布了具备蓝牙功能的设备），或者没有很早意识到，类似睡眠监测和步数追踪的设备最终会成为在苹果(Apple)和谷歌(Google)等公司运营的最大平台上存在的应用软件，而不是拥有自己设备和生态系统的独立技术。