TikTok is planning an aggressive expansion into ecommerce in the US, where it will go head-to-head with Silicon Valley giant Facebook.
The Chinese-owned viral-video app has briefed advertisers on a number of new features for 2021, according to several people who have seen its plans, such as a tool that lets its most popular users share links to products and automatically earn commission on any sales.
“It’s old-school affiliate marketing,” one senior advertising executive said, adding that video makers would be able to link to any products they liked, even if they were not formally sponsored by the brand.
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