Drivers have put many miles on the clock since Henry Ford told his Model-T salesforce that customers could have any colour they wanted as long as it was black. If anything, carmakers have roared off in the opposite direction: by 2017, BMW plant managers were claiming would-be Mini owners could choose from 15tn combinations of shades, parts, trims and accessories.
亨利•福特(Henry Ford)曾告诉他的T型车(Model T)销售人员,顾客想要什么颜色都行——只要是黑色。那已经是很多年前的事了。如果说有什么变化的话,那就是汽车制造商已经奔向相反的方向:2017年,宝马(BMW)工厂经理声称,潜在的Mini车主有15万亿种不同颜色、部件、装饰和配件的组合可以选择。
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