Leading Middle Eastern social media company Yalla Group Ltd. (YALA.US) is getting ready for “Act Two” of its move into mid- and hardcore games, after drawing the curtain on a first act that brought it valuable experience, if not huge new revenues.
The company detailed its experience with its foray into serious gaming last year in its latest quarterly results released last Monday, as it aims to copy its success in more casual gaming in the more lucrative mid- and hardcore spaces. The company also detailed other initiatives in the year ahead, including a plan to enhance its core social networking apps based on voice and text chatting.
Yalla is hoping not only to introduce its own new products into its core base in the Middle East and North Africa (MENA), but also position itself as a partner for other global companies looking to enter the market. Such companies could include content providers for its flagship Yalla and Yalla Ludo social media apps that are two of the region’s most popular.