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Zhihu answers investor doubts with improving margins

The company often called the ‘Quora of China’ posted a sharply higher gross margin in the first quarter, but its revenue fell for the first time since its 2021 IPO

This article only represents the author's own views.

Who knows when Zhihu Inc. (ZH.US; 2398.HK) will finally turn profitable?

Top brass at the company often dubbed the “Quora of China” seemed to think they knew that answer, reiterating on Wednesday they were aiming to achieve a non-GAAP profit, which typically excludes stock-based employee compensation, by the end of this year. Investors weren’t too impressed, bidding down Zhihu’s stock down by 2.5% after the company reported its first-ever revenue decline in its latest quarterly results.

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