At a Burberry store in downtown Shanghai, the company’s distinctive tartan scarf costs Rmb4,800 ($678). But download the fashion app DeWu, upload a photo of the scarf and an identical-looking item pops up for just Rmb2,939.
In the same luxury mall, one of the most exclusive in China’s biggest city, a jacket from Coach is on sale for Rmb4,400 and a Prada hat for Rmb6,150. On DeWu, they respectively cost Rmb3,499 and Rmb4,939.
“I can’t guarantee you this one is for real,” said an assistant at one shop, looking at an image of designer garb on the app. “DeWu . . . how can I put this, of course it’s cheaper,” said another assistant.
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